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Retail Stores

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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But what retailers may not realize is that much of the personalization that’s happening today in stores is facilitated by the shopper using his or her mobile device in addition to online search to help them make a decision while at the store itself.

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    You'll notice that six of the top 10 retailers by spend are department stores. The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. Saks Fifth Avenue, which had the top spend for retail, had a...

  3. Adobe Adds Cloud-Based Mobile Services

    App Store Integration: Leveraging data from Distimo, downloads, installs and other valuable app data is also leveraged from the top app stores from Apple, Amazon, BlackBerry, and Google. Geo-Location Targeting: Marketers can target mobile app users...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  5. How to Build Your First Content Marketing Strategy

    Unfortunately for many stores, they are in dire financial straits before they realize they need to make a change. Retail businesses can be affected negatively by technology. Many sites have also incurred manual penalties that have either caused...

  6. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Voice Search for the Local Stores When it comes to large brands or enterprises that don't necessarily have local stores, we should determine whether they need to modify their search strategies. Companies with multiple retail locations can benefit...

  7. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For example, not all stores sell furniture online, or if they do, the delivery or shipping costs are prohibitively expensive. Shop Designer Jeans here, and you might save 70 percent off full retail. From a pure conversion and marketing perspective...

  8. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...

  9. The Secret to Reeling in Holiday Shoppers?

    But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple...

  10. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Fresh to one’s mind during the holiday season are stores such as Sears, the Home Shopping Network, Macy’s, Neiman Marcus, Godiva, The Container Store, and The Gilt Group. Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the...