SEO News

Retail Store

RSS
  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. More than half of consumers (56 percent of smartphone owners and 49 percent tablet...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. An app store prompt is featured prominently at the top...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned during the final stages of the shopping process. Then, retarget the same users while they are "on the go" on their mobile...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Yahoo reported that earlier this month, queries for major retail events spiked: In fact, the National Retail Federation forecast sales in November and December to increase 3.9 percent from 2012 to $602.1 billion – higher than the 10-year average...

  5. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  7. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Companies with multiple retail locations can benefit from voice searches by keeping their local profiles up to date, especially Google Maps. Consequently, it has become ever more important to keep local profiles up to date, displaying the correct...