Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Shop Designer Jeans here, and you might save 70 percent off full retail. This result reassures the searcher that by shopping Overstock, he/she could, in fact, complete a purchase online, rather than only browsing the catalog before making a trip to...
If a product is featured in a lookbook or other image on a retail site, adding a link back to that specific item can increase conversions. But how does a store with history back to the 1800s adapt to the new online world?
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Recent data from Google shows mobile is a shopping companion while consumers are in the store...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Here are three things you should discuss with your retail clients.
Think: appointment scheduling for home services, coupons and offers for retail and restaurants, or eCommerce where it makes sense. Google is the best advertising product in the history of the world.because it's like advertising at a store," Henry...
Orabrush has even created tailored endings to their videos that direct the viewer to the closest retail store carrying its tongue cleaner. He approached retail shops to carry the Orabrush in stores, but people walked past the product in stores...
Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. If you're selling an iOS app and sending people to the app store, Android devices won't see your ad, and vice versa.
For retail, more shoppers are making their decisions before going to the store or buying online, and search plays a critical role in the reach and consideration phase. Well, let’s face it, it can be pretty exciting and exposes new possibilities...
Retail - JCPenney – jcpenney.com This change in the store cause consumers to be not quite as satisfied with the way in which JCPenney had decided to manage their pricing and store overall. Currently, apple.com is bidding on keywords such as “itunes...
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Comparatively, Godiva, The Container Store, and Gilt have quite the different story.
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Ten percent of online retail dollars spent in Q3 2012 were on mobile devices, according to comScore’s e-commerce research. Mobile devices have become a ubiquitous shopping accessory, whether for checking competitive prices on Amazon while in the...
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for...
Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Twitter users who see Tweets from retailers are more likely to visit retail sites. The more retailer Tweets people see, the more they visit retail sites and make...
Looking at the top 20 retail sites on Black Friday, the Apple Store saw the biggest day-over-day growth at 99 percent, according to Experian. PT, with sales increasing 20.7 percent over 2011, as shown below: iPad Leads Mobile Online Retail Growth
On that day, Wrapp retail partners including Sephora, Gap, Levi's, Warby Parker, Rent the Runway, Fab, Gemvara, Hayneedle, and 1-800-Flowers will offer sponsored gift cards each worth $10 or more that users can give to friends and family for free.
Last week, at an event shrouded in secrecy, Facebook unveiled 14 new retail partners for Facebook Gifts and said that the online shopping app, available as a trial to selected users since its launch in October, is now available to all Facebook...
In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide shopkeepers. For example, putting staple items such as milk at the back of the convenience store so that patrons walk by other items they didn’t...
The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Success in online holiday retail requires the efficient use of digital...
