For example, some analysts predict that big data could increase retail margins by 60 percent. The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions.
Revenue based bid rules: Specifically catering to retail, tools like Kenshoo and Marin allow you to upload or input revenue/margins generated from sales. This is a great option for a general awareness campaign but isn't something that should be...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Here are three things you should discuss with your retail clients.
Think: appointment scheduling for home services, coupons and offers for retail and restaurants, or eCommerce where it makes sense. Speaking of direct sales, there's also yellow pages. Yelp has an edge here, as it brings engineering and product...
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
Many retail or CPG businesses need to be able to constantly update their ad copy to reflect promotions, launches, or even the appropriate landing page for the given ad. There aren’t a lot of sales, or messages that eBay needs to communicate in a...
We recently had one client in the retail space run offer ads on Google. More than a few studies have shown that the value of paid search has a direct impact on offline sales. For this example ~7x the sales occurred as a result of paid search spend:
Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. So your bids should be up to 20 percent higher to maximize profitable sales. As SEW reported earlier today, Google launched a new style of...
Thanksgiving strategy was a big topic of conversation for our retail clients and team members this year and I expect that to continue to grow next year. All of the big retail days saw a fair amount of growth.
Retail - JCPenney – jcpenney.com Since then, it has had steady escalation likely due to the fact that they have to find some way in which to advertise their non-existent sales, and their ads have reached their highest in November with approximately...
Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple trick boosted sales for many retailers: retargeting. Retailers splash out on big ad campaigns and promotions to attract holiday shoppers...
For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. Especially overlooked are the IT and administrative/sales worlds.
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Is it possible that they have looked into other methods in which to advertise their...
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Ten percent of online retail dollars spent in Q3 2012 were on mobile devices, according to comScore’s e-commerce research. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC strategies: Mobile in the...
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for...
Experian Hitwise: Cyber Monday a Banner Day for Top 500 Retail Sites Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more than 206.8 million total US visits.
Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Twitter users who see Tweets from retailers are more likely to visit retail sites. The more retailer Tweets people see, the more they visit retail sites and make...
PT, with sales increasing 20.7 percent over 2011, as shown below: iPad Leads Mobile Online Retail Growth Mobile consumers were responsible for a healthy portion of the online retail growth on Thanksgiving Day, according to IBM.
