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Retail Performance Marketing

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  1. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  2. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    For example, you might not want to use PositionLock for every keyword you target, but retail events like Black Friday are a perfect example of when PositionLock can really come in handy, they said. With “PositionLock,” Marin captures position data...

  3. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    Today, xAd released findings in its Q2 2013 Mobile-Location Insights Report that showed businesses from restaurants and retail to financial services and insurance are successfully employing geo-conquesting, driving customers away from competitors...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. The definition of integrated marketing continues to evolve beyond simple channels – toward...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    So far this past holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up 8 percent for 2012 vs.wrote Experian’s Matt Tatham. Amazon.com remained the top visited retail site on Cyber Monday while Walmart received...