Here are three things you should discuss with your retail clients. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts.
According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive percent of Business/Finance percent of Education percent of Retail We all know audience is important, but exactly how...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. A well-optimized Google+ Local page can benefit your...
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
Marketers from every industry – including retail, technology, financial services, eCommerce and hospitality – shared their priorities for 2013. To drive SEO performance in local search markets, marketers will seek more insight into rank performance...
For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. The definition of integrated marketing continues to evolve beyond simple channels – toward...
So far this past holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up 8 percent for 2012 vs.wrote Experian’s Matt Tatham. Amazon.com remained the top visited retail site on Cyber Monday while Walmart received...
Stores are always altering their budgets, offerings, and other aspects of their establishments, which plays a significant factor in their performance overall and their standings as the cream of the crop in retail.
According to a report by the National Retail Federation, 30 percent of mobile device owners utilize their device to look up retailer info such as location, store hours, and directions, while shopping during the Holiday season.
If you’re spending money on search engine marketing to drive retail sales, chances are you’ve asked yourself, “how do I measure up against Amazon? By our estimate, the company spends nearly twice as much on Google AdWords per month than the next...
At ShoppersChoice.com, an online outdoor kitchen superstore, summertime is crunch time, marketing grills, patio furniture, and equipment both online in retail outlets. Thanks to TrueView in-search and in-display video ads, we are now seeing about 5...
CMOs are tapping marketing automation technology to empower hundreds or thousands of local dealers, agents, franchises and retail stores to simply and effectively run promotions and keep their location and contact information visible and accurate.
BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across five major cities. Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate...
Best Buy’s offline retail sale of batteries is only about $100,000 and their online retail garners about $1 million. Recently, Best Buy experienced a serious issue with the method they chose to analyze their product performance because it was based...
Previously, they had high-profile deals with Amex to provide marketing for SMB clients, as well as paid search to eBay’s ProStores retail clients. Social performance management platform Syncapse has announced their intention to acquire Clickable...
Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.
Just ask Susan Gregg Koger and Eric Koger, husband and wife co-founders of ModCloth.com, an online-only retail operation that started in a college dorm room and has since grown to global, 275-employee company in less than a decade.
While this may be the equivalent of retail’s Q4, the post holiday lull in travel search really ends in March, so the right strategies could start paying dividends now. For marketers engaging with mobile users, it is important to ensure that you're...
Target main-line positions where click share in some marketplaces can be higher than 90 percent (based on internal Yahoo data for the retail marketplace) and CTRs tend to be higher for these premium positions.
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.
