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  1. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for online advertising: “Make it simple, relevant, measurable and effective.

  3. Wajam Social Search Now Includes Shopping.com Product Recommendations

    One last note – Wajam isn't restricted to online retail but also works with sites like TripAdvisor to help users plan the perfect trip with recommendations from their friends. Social search startup Wajam is taking the shopping world by storm by...

  4. How to Use QR Codes for Better Conversion Rates

    Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Business goal: Capture customer feedback Conversion challenge: Increase # of completed surveys Industry: Retail, hospitality...

  5. Microsoft Launches Live Search Cashback and Live Search Farecast

    According to eMarketer Inc.and other industry data, U.S.online retail is projected to grow to $335 billion by 2012, and today 68 percent of all those retail transactions begin at a search engine. The fee is a percentage of the retail price, and...

  6. Understanding Searcher Behavior

    Diane Rinaldo, Director of Retail Category at Yahoo Search Marketing, identified some industries strongly affected by searcher behavior: Greg Sterling, former Senior Vice President and Program Director of Interactive Local Media at The Kelsey Group...