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  1. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. Here are four key areas for organizations to focus on improving in 2013, in order to drive...

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more than 206.8 million total US visits. So far this past holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up 8...

  4. YouTube TrueView Ads a Recipe for Success for BBQGuys

    At ShoppersChoice.com, an online outdoor kitchen superstore, summertime is crunch time, marketing grills, patio furniture, and equipment both online in retail outlets. Today, the company is one of the leading online resources for all things...

  5. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  6. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    As many search marketers in the U.S.retail sector will know, the holiday season simultaneously represents the biggest opportunity and threat to career success. Kenshoo has created a barometer for examining online holiday shopping trends based on...