Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. This aligns nicely with all the data we’ve been seeing lately on how mobile drives user behavior...
This, according to research by the National Retail Federation and BIGinsight: iCharts Last year, 47 percent of Yahoo visitors searched online for Mother's Day gifts. Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle...
Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. Fifty percent of respondents said they use their...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. An unstructured citation is more of a casual mention...
He approached retail shops to carry the Orabrush in stores, but people walked past the product in stores without a second glance. Orabrush has even created tailored endings to their videos that direct the viewer to the closest retail store carrying...
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
When it comes to online retail in particular, we have been told that social will change the way people shop, presumably because recommendations from friends carry more weight than results from a search engine.
Many retail or CPG businesses need to be able to constantly update their ad copy to reflect promotions, launches, or even the appropriate landing page for the given ad. Clever Amazon tying its online advertising with a competitor's offline...
We recently had one client in the retail space run offer ads on Google. A Google report in Q4 2012 noted that 51 percent of shoppers researched online and bought offline. The results showed that 65 times the orders were completed offline from that...
But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? While many brands with loyal customers can trust in continued business for their...
Thanksgiving strategy was a big topic of conversation for our retail clients and team members this year and I expect that to continue to grow next year. All of the big retail days saw a fair amount of growth.
The Zavers network also offers retailers a catalog of manufacturer coupons, which may open up new retail revenue opportunities. It's a bit like a dating network for products and shelf space, in which the final goal is to meet new customers...
For retail, more shoppers are making their decisions before going to the store or buying online, and search plays a critical role in the reach and consideration phase. Well, let’s face it, it can be pretty exciting and exposes new possibilities...
Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple trick boosted sales for many retailers: retargeting. According to ComScore, consumers spent $4.8 billion online during the four days...
For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. Here are four key areas for organizations to focus on improving in 2013, in order to drive...
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. Many people have also begun to complete the majority of their shopping online for a...
This accelerates as we enter the biggest shopping season in the biggest year of retail evolution since birth of e-commerce. ComScore Senior Director Matt Archer says mobile's share of retail e-commerce is on pace to reach double digits for the...
Ten percent of online retail dollars spent in Q3 2012 were on mobile devices, according to comScore’s e-commerce research. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC strategies: Mobile in the...
In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for online advertising: “Make it simple, relevant, measurable and effective.
Online traffic on Cyber Monday increased 11 percent YoY, as the top 500 retail sites received more than 206.8 million total US visits. So far this past holiday week of online traffic from Thanksgiving Day to Cyber Monday to retail sites is up 8...
