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Retail Offline Sales

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. Additional features include: support for AdWords Shopping campaigns...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    And gave the following ideas in preparation for the retail event: For more information, including search trends, top websites and retail products for back to school, and tips and ideas on how to prepare, check out the full report here.

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. If people continue to think that the online channel is the little brother or sister of offline...

  6. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Success in online holiday retail requires the efficient use of digital...

  7. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.

  8. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and purchase that retailers are accustomed to trying to prove through historical advertising. How can brands more effectively tap into the data...

  9. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Retailers are a classic example, where lots of buzz and Facebook-only promotions will be done to drive foot traffic into retail stores. Marketers will be open to measure non-linear path of ROI measurement like creating Facebook-only promos to drive...