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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. I don't mean the traditional marketing optimization tactics of A/B testing...

  2. U.S. Search Awards 2014 Nominations Now Open

    Retail Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In retail, Amazon. The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. The marketing paradigm has shifted and brands must adapt.

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    With the holiday retail season officially kicking off in about a week, online data shows piqued interest in starting the shopping season as soon as possible. In fact, the National Retail Federation forecast sales in November and December to...

  5. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  6. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    For example, you might not want to use PositionLock for every keyword you target, but retail events like Black Friday are a perfect example of when PositionLock can really come in handy, they said. We’re basically peeling out the position parameter...