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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    If, for example, your client has three main sectors (e.g.travel, retail, and nonprofit), then you can easily look at the results for each of those sectors in isolation. SEO professionals and link builders are increasingly taking on tasks that would...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    And gave the following ideas in preparation for the retail event: For more information, including search trends, top websites and retail products for back to school, and tips and ideas on how to prepare, check out the full report here.

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. I don't mean the traditional marketing optimization tactics of A/B testing...

  4. U.S. Search Awards 2014 Nominations Now Open

    Retail Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In retail, Amazon. The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. The marketing paradigm has shifted and brands must adapt.

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    With the holiday retail season officially kicking off in about a week, online data shows piqued interest in starting the shopping season as soon as possible. In fact, the National Retail Federation forecast sales in November and December to...