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Retail Market

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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    If, for example, your client has three main sectors (e.g.travel, retail, and nonprofit), then you can easily look at the results for each of those sectors in isolation. A well-constructed survey can give you useful insights into the market you're...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    And gave the following ideas in preparation for the retail event: For more information, including search trends, top websites and retail products for back to school, and tips and ideas on how to prepare, check out the full report here.

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. More than half of consumers (56 percent of smartphone owners and 49 percent tablet...

  5. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    For example, you might not want to use PositionLock for every keyword you target, but retail events like Black Friday are a perfect example of when PositionLock can really come in handy, they said. Earlier this month, Marin released Channel Connect...

  6. How to Build Your First Content Marketing Strategy

    Retail businesses can be affected negatively by technology. Think about doing some market research to help get a better understanding of customer needs. Many sites have also incurred manual penalties that have either caused them to rank much lower...