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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the busiest time of...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says its Search Commerce Suite helps brands reach consumers as they move across devices and channels and gain insight into the effectiveness of their retail campaigns. Bidding strategies need to be flexible enough to meet your business...

  3. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. The company did not start out knowing substantially more than most other...

  4. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Take retail, for example: Or business services: EMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    In retail, Amazon. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...