A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. So, what does all of this mean to a business? Mobile isn’t just for finding local merchants to start...
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Here are three things you should discuss with your retail clients.
This, according to research by the National Retail Federation and BIGinsight: iCharts In fact, last month, a Google exec revealed to Business Insider just how they come up with all those creative angles.
Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. For most consumers, even if they are searching...
According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive percent of Business/Finance percent of Education percent of Retail Full Disclosure: I work for Bing Ads as an...
Not surprisingly, retail dominates the top 10 brands by number of followers given the visual nature of Pinterest activity. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media...
Think: appointment scheduling for home services, coupons and offers for retail and restaurants, or eCommerce where it makes sense. Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. If you're a small local business, having a Google...
Orabrush has even created tailored endings to their videos that direct the viewer to the closest retail store carrying its tongue cleaner. He approached retail shops to carry the Orabrush in stores, but people walked past the product in stores...
Many retail or CPG businesses need to be able to constantly update their ad copy to reflect promotions, launches, or even the appropriate landing page for the given ad. Can you say that for your business?
We recently had one client in the retail space run offer ads on Google. There is no right or wrong to this based on your business. Each business chooses if the accompanying incremental spend is worth it as well.
But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? While many brands with loyal customers can trust in continued business for their...
For retail, more shoppers are making their decisions before going to the store or buying online, and search plays a critical role in the reach and consideration phase. If you aren’t trying mobile PPC, evaluate if this is feasible for your business...
Retail - JCPenney – jcpenney.com Additionally, there has been a great deal more advertising on the website for both business and personal purposes, and Facebook ads are most often purchased by third parties to promote their Facebook product or...
For example a single product set for a retail organization or a single Business Lines’ product suite for financial services, such as retirement accounts. A strategy of going with one business line or category, selected by country and its potential...
Black Friday and Cyber Monday, often looked at by holiday enthusiasts as the official start of the retail holiday season, results in a great deal of advertising. In this example, both The Container Store and the Gilt Group are making a common...
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for...
Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Twitter users who see Tweets from retailers are more likely to visit retail sites. The more retailer Tweets people see, the more they visit retail sites and make...
In brick-and-mortar retail, there are hundreds of years of well-studied consumer behavior to guide shopkeepers. But the online world is relatively young and small business online marketing norms are still developing.
