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  1. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  3. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.

  4. Getting Closer to Mobile Local Search's Day

    This can involve data feeds from the likes of Krillion and NearbyNow, which tap into retail inventory systems that indicate local product availability and prices. For the most part, the analyst community has agreed that the oft-cited scenario of...

  5. How the Wal-mart Grinch Stole Black Friday Link Love

    Perspective 3: Maybe Wal-Mart is the most genius retail company in the world. I mean, the only Black Friday ad I had to get my hands on early was the Wal-Mart ad. It was the same boring ad of incredibly great deals they have every year: $5 DVDs...

  6. SearchDay | What You Need to Know Before Committing to SEO

    SEO, Site Search, and Email Marketing Ranked as Most Important to Online Retailers Posted by Nathania Johnson Oct 7, 2008 E-tailers rate SEO, site search, and email marketing as the most important e-commerce technologies when it comes to promoting...

  7. When will ROBO's Time Come?

    For now, he's focused on the task at hand: reaching opportune verticals like insurance, real estate, autos and retail, where national advertisers need to more effectively market their localized franchises.

  8. Live Search Cashback Launches Back-to-School Rebates

    The back-to-school season is the second largest retail season of the year. Live Search cashback offers ad-funded cash rebates to customers using the service. With consumers feeling financial strain from higher gas and food prices, Live Search...

  9. Google Mobile Advertising: Start Now!

    Retail businesses that finish many/most of their transactions by phone, such as take-out restaurants, florists, or taxi companies. Monitor your results via standard reports, tweak and test ad text and bid prices, and optimize your way to your...

  10. Microsoft Launches Live Search Cashback and Live Search Farecast

    According to eMarketer Inc.and other industry data, U.S.online retail is projected to grow to $335 billion by 2012, and today 68 percent of all those retail transactions begin at a search engine. The fee is a percentage of the retail price, and...