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Retail

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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    If, for example, your client has three main sectors (e.g.travel, retail, and nonprofit), then you can easily look at the results for each of those sectors in isolation. The quality of the content you create is influenced by the quality of the...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    And gave the following ideas in preparation for the retail event: For more information, including search trends, top websites and retail products for back to school, and tips and ideas on how to prepare, check out the full report here.

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search). I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley...

  5. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. More than half of consumers (56 percent of smartphone owners and 49 percent tablet...

  6. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    to preview his upcoming keynote and offer us some insight into how Amazon.com became an online retail behemoth, and how companies can adopt what Amazon.com has done and win. By being customer-centric, continuously optimizing and innovating, and...

  7. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  8. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  9. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. What it found was that overall, sites did not stack up...

  10. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Take retail, for example: EMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about...

  11. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    It's helpful across all industries, here's a great example for retail: Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three simple...