Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far.
For example, some analysts predict that big data could increase retail margins by 60 percent. The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions.
The same is true for travel, retail and other industries," he adds. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine People and...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Surprisingly, only 18 percent of fashion retail brands (which have images that serve as a primary source of content on Pinterest) pin their own images; the other 82 percent of pins for that sector is driven by users.
This is a great option for a general awareness campaign but isn't something that should be utilized for lead generation or retail. Revenue based bid rules: Specifically catering to retail, tools like Kenshoo and Marin allow you to upload or input...
Shop Designer Jeans here, and you might save 70 percent off full retail. What’s often highlighted are the dos and don’ts in terms of syntax. From a pure conversion and marketing perspective, however, there is a lot of additional value to be...
If a product is featured in a lookbook or other image on a retail site, adding a link back to that specific item can increase conversions. But how does a store with history back to the 1800s adapt to the new online world?
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites. Mobile isn’t just for finding local merchants to start the shopping experience.
Here are three things you should discuss with your retail clients. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts.
This, according to research by the National Retail Federation and BIGinsight: iCharts Today is your lucky day – if, for some reason, your mother really likes Google's logo. Google celebrates Mother's Day 2013 with an extravagant interactive Google...
The study found that Pinterest use in the fashion retail and automotive industries is lacking. Digitas and Curalate found that only 18 percent of fashion retail brands pin items on Pinterest. The study found that the average retail fashion pin by a...
Sixty percent of smartphone users across the categories examined in the study – banking/finance, gas/convenience, insurance and retail in the U.S.completed purchases related to their mobile activity. Mobile is movin’ on up as a preferred device for...
According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive percent of Business/Finance percent of Education percent of Retail Full Disclosure: I work for Bing Ads as an...
However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. Not surprisingly, retail dominates the top 10 brands by...
Think: appointment scheduling for home services, coupons and offers for retail and restaurants, or eCommerce where it makes sense. The answer always surprises me in how short the list is. Google wins in usage, by sheer weight of query volume.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. If you're a small local business, having a Google...
Orabrush has even created tailored endings to their videos that direct the viewer to the closest retail store carrying its tongue cleaner. He approached retail shops to carry the Orabrush in stores, but people walked past the product in stores...
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
