SEO News

Retail

RSS
  1. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. What it found was that overall, sites did not stack up...

  4. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Take retail, for example: EMarketer forecasts ad spend on the desktop to decline $1.4 billion this year. This, due to new data emerging from eMarketer that shows desktop spend only yielded 2 percent growth in 2013, while mobile ad spend grew about...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    It's helpful across all industries, here's a great example for retail: Plenty of changes have been made on both Google and Bing Ads in the last year as a result. With a long list distractions and optimization ideas let's focus on three simple...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned during the final stages of the shopping process. Custom Audiences allows marketers to retarget Facebook users who earlier...