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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Even though each of these channels can be managed through Google, they all require a unique mindset and skill set. But many betas have provided supplemental traffic with acceptable results. Even though this happenstance is commonplace, there is an...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will the pages show up in mobile search results? Does [VENDOR NAME] reporting break down easily to view results by location, region, or brand? Can [VENDOR NAME] provide results from Intrusion Detection System (IDS) monitoring from the past 90 days?

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. However, when it comes to implementation errors, the results...