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  1. "Which Update?" Is the Wrong Question

    Now you may be thinking, if Panda is about content and more specifically, getting rid of low-quality or thin content (which it is), then how can a drop in results right after a Panda update not relate to having low-quality content or content that...

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    The great thing about workflow diagrams is that once they are dialed in, they allow you to create a set-it-and-forget-it process that keeps things moving while you work on more important things. This could be as simple as ensuring the on-page...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. So, if you have 1 million impressions per day, breaking up articles into smaller pieces across a paginated set could yield...

  4. Dealing With Onsite Duplicate Content Issues

    Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to show in the search results page. Redirecting Duplicate Content: Set up a 301 redirect from the page with copied...

  5. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Set up conversion tracking and pause or delete keywords that cost you more than they make in profits. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page: It didn’t work for me.

  7. SEO Is No One-Trick Pony

    Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. As stated previously, everything in SEO is relative to the competitive set.