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  1. Dealing With Onsite Duplicate Content Issues

    Use a "rel=canonical" Tag: Using a "rel=canonical" tag tells search engines which version of the page you want the search engine to show in the search results page. Redirecting Duplicate Content: Set up a 301 redirect from the page with copied...

  2. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. Over the past few days there have been many surprising headlines popping up in the "In the News" area of search results.

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Set up conversion tracking and pause or delete keywords that cost you more than they make in profits. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page: It didn’t work for me.

  4. SEO Is No One-Trick Pony

    Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. As stated previously, everything in SEO is relative to the competitive set.

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. If you are trying to find extra cover in your account with strong results, this is the...