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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Buyer's personas should be used to determine what type of content you should create and how much content it takes to be successful. Visitor Type (Returning or First Time) The result is better UX with higher conversions and ROI.

  2. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    However, the data showed that computers and tablets had a fairly strong CTR for this extension type. This is probably ingrained in most paid search marketers, but this might be a new type of testing. This consumer behavior requires some additional...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Just as it isn't a surprise conversion rate or average order size can vary by device type. Plenty of changes have been made on both Google and Bing Ads in the last year as a result. What other tips and tricks have you seen success with as a result...

  4. Google Search Results Add Details About Notable Websites

    This new feature intended to help searchers decide if a site contains the type of information or credibility they are looking for before clicking through to the landing page. Searchers can learn things such as anything known about the site’s...

  5. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    It's important to remember, what appears on the first page of search results can vary greatly, as Google tests different features, and based on the type of search being conducted. Over the years, people have wondered whether pages that appear lower...