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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    When it comes to type of mobile solution, Google has indicated it supports all three of the aforementioned types. Data from BrightEdge's Data Cube shows that for a given keyword, on average, a website's rank for smartphone users varies only...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Increasingly, the SERPs display at least one video...

  3. The Difference Between App to App and Web to App Advertising

    Engagement Type: Click-through vs. Conversion Type: Install or In-App Event This chart below shows four attribution methodologies along with the engagement and conversion type. As a result, mobile app inventory is the highest priced segment of the...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Alternatively, rather than detect the width of the user's screen, many sites choose to identify the device type from the browser's user agent string. By establishing your own benchmarks in how mobile is performing when compared to desktop, then...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. Similar questions should be asked on every type of content (message and...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    These questions determine what type and amounts of insurance a homeowner might need and how those needs could change over time. Rarely does this approach result in any dramatic improvements. FedEx Office Print Online provides templates that users...

  7. Nuances of Spanish Language Search Marketing

    This type of tag is used to accurately determine the language and the country targeting of websites. Having duplicate content can result in loss of traffic, poorer rankings, and lower relevancy for engines.