SEO News

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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Consult with an SEO professional and determine what a realistic timeframe and budget would be for your type of business. Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    There's no need to wait for rare or one-off occasions to do this type of review of your account. In the majority of cases, this is an excellent time investment; a lot of quick wins (and averted disasters) can be achieved as a result of this audit.

  3. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Although the research showed a preference for number headlines, you don't want to overwhelm your readers with listicles (or any other headline type). Ways to Make Drinking Tea More Delightful" is the most explicit of all headline types as to...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    When it comes to type of mobile solution, Google has indicated it supports all three of the aforementioned types. Data from BrightEdge's Data Cube shows that for a given keyword, on average, a website's rank for smartphone users varies only...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Increasingly, the SERPs display at least one video...

  6. The Difference Between App to App and Web to App Advertising

    Engagement Type: Click-through vs. Conversion Type: Install or In-App Event This chart below shows four attribution methodologies along with the engagement and conversion type. As a result, mobile app inventory is the highest priced segment of the...