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  1. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products. European antitrust chiefs are offering Google a chance to end the 18-month investigation into alleged...

  2. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Key verticals range from Global Places to Healthcare Providers, Restaurants to Consumer Products. In fact, for every task an online marketer may face on a day-to-day basis, there’s an average of 3.4 bazillion different tools at her disposal, and...

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    However, that same person, who just left a meeting on 32nd and Park Avenue also might be willing to visit any number of upscale steak restaurants within walking distance. Local search listings now act as a business’ online anchor identity pulling...

  4. FTC on Mobile Apps: Will Android, Apple Please Think of the Children?

    The majority used the portable gadget as a digital babysitter to keep children quiet while traveling or in restaurants. The Federal Trade Commission has released the results of a staff report complaining that mobile applications for children lack...

  5. Are You Competing with Your Own Business Identity?

    As an example, restaurants should track how they come up on their local and vertically-focused sites. Is your business identity at war with itself? This may be the case if your company’s comprehensive advertising program is built on a foundation of...

  6. Tasty Thanksgiving 2011 Searches: Deep Fried Turkey, Turducken & Pumpkin Pie

    What restaurants are open on Thanksgiving? Thanksgiving turkey recipes” skyrocketed on Google (950 percent in the past 30 days) and Yahoo (968 percent in the past week). Here’s how Thanksgiving looks from the search engines.

  7. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...