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Restaurants

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  1. Can Facebook Graph Search Disrupt the Google Habit?

    Which Sushi restaurants do my friends like in San Francisco? Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly into the dishwasher, years of quickly broken New Year’s...

  2. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.

  3. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    Also, since mobile searchers spend less time interacting with direct auto content than “everyday” categories like restaurants, auto marketers should proactively insert themselves into key mobile feeder categories like financial services, news, and...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two categories – travel and restaurants – as they cover a range of mobile user purchase intent.

  5. Get the Picture: Brands Use Instagram for Visual Marketing

    Restaurants can entice customers with daily specials, sports teams can highlight loyal fans, musicians can captivate fans with behind-the-scenes images of the band on tour, and attendees of a conference can upload images of speakers, colleagues...

  6. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Restaurants, Financial Services and Beauty Services are among the top business categories local searchers seek information about online, according to the YP.com Local Insights Digital Report for Q3 2012.