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Restaurant Zagat

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  1. Google HUD Glasses: Possible Features & Implications for Marketers

    This would also be an extremely logical place to integrate Zagat, which Google acquired in September for $151 million. Access to Local Reviews: Users could now quickly find a new restaurant that’s algorithmically weighted based on GPS coordinates...

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...

  3. Hospitality Social Media Marketing: Influence Critical Customer Reviews

    Aol.com to Zagat.com, Google's predominant hospitality site sources are listed along with suggested strategies and tactics. How does a hotel or restaurant business get a grip and influence reviews? If you're objective is to “finesse” reviews from...