Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). User-facing matters aside, what about the equally important issue of monetization (a common question for all...
For example, they included a screenshot highlighting a user searching for an Italian restaurant, it not only displays the first result as an overlay on the map, it also shows all related Italian restaurants in the area with restaurant names and...
It also includes links to maps, Google+ page and lists the number of reviews each restaurant has. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that...
The technology of Google Glass will make it possible to look at a restaurant, check out their rankings, view their menu, find out if there is seating, and maybe even snag a coupon code, all the while dawdling on the sidewalk out front.
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear...
For example, if you run a food tour company, blogging about great restaurant openings with reviews or even some outstanding recipes would be wins. If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city...
If you’re a pub, for example, make sure you’re under Pub/Bar and not Restaurant/Cafe. Mobile searchers may very well choose to make a local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews...
Think of local government sites, local newspapers, local job boards, local event and meet-up sites, local restaurant bloggers, and so on. Also, many sites in other neighborhoods – including the search engines themselves – offer user reviews which...
More than 30 percent of smartphone users are looking to convert with a Restaurant immediately, and user intent to convert doubles within an hour (according to the xAd/Telmetrics Mobile Path to Purchase Study).
Tagging (using metadata), take data and add context, say your review of a restaurant or directions. If a user hits your homepage, can they easily get to a non-related search query? Well in this case, for example, breadcrumbs, you might lose your...
This practice may impact for instance travel sites or sites providing restaurant guides. Google may be copying original material from the websites of its competitors such as user reviews and using that material on its own sites without their prior...
It will be filled with such things as events, hours, phone number, maps, restaurant reservations, and reviews, in part aided by partnerships and integration with companies like Yelp, Open Table, and Fansnap.
Mobile users are more likely to click on ads than their desktop counterparts, mainly because they are using their phones when seeking services, like restaurant recommendations, products reviews etc. One popular method for ensuring that an app’s...
Consider display locations where and when the audience is most captive like dental office ceilings or restaurant placemats. A conversion simply means that a user completed an intended call-to-action. Add value for the user (Save time, reduce cost...
With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...
Google has bought Zagat, an innovator of user-generated restaurant surveys. Established in 1979, the company’s restaurant recommendation guides regularly appear on best-seller lists. ZAGAT, a “pioneer in user-generated content” and creator of the...
It is fair to assume that while you feel comfortable taking a restaurant recommendation from a friend, it isn't always better than a random recommendation from someone you don’t know, and sometimes worse.
They also know if the certain location has a Place Page profile built out and what category they fall into (restaurant, retail store, etc). Currently, users see contacts "socially" integrated into the Google SERPs if that user has done something...
Should you rate a local Indian restaurant high, Google takes this into account for your future results, as well as your friends suggestions. The Foursquare-like recommendation engine touted 1 million monthly reviews and allowed users to connect...
Using a steak restaurant as an example, Bing's results today serve a list of restaurants with maps, phone numbers, and reviews: But adding in Liked Results could help you discover a restaurant your friends like:
