If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city, it's going to be easier and more effective to leave a comment, noting that you're a local and visit many restaurants and wrote a series of...
If you’re a pub, for example, make sure you’re under Pub/Bar and not Restaurant/Cafe. People can see what’s close by, or search by business name or category. What To Do: Optimize your local Facebook presence by encouraging check-ins, offering...
Coffee shops, on the other hand, seem to be the black sheep of the restaurant category, demonstrating a wider range of secondary action usage including map and driving directions, calls and just as important reviews.
In the travel category alone – which has a longer path to purchase than the restaurant or automotive categories that were analyzed – nearly 50 percent of those surveyed say they ultimately made a purchase and one-third convert the same day...
For tablet users, this is slightly different depending on the vertical: 42 percent will go directly to a restaurant site with which they are familiar, 44 percent to auto sites, and 49 percent to travel sites.
According to the study, Singaporeans between 18 to 29 years old are most likely to whip out their smartphones and start searching for a restaurant at 66 percent compared to their Asian counterparts. Japanese in this age group are more likely to...
They also know if the certain location has a Place Page profile built out and what category they fall into (restaurant, retail store, etc). There always seems to be a lot of talk around Google trying to break into social networks and their failures...
Just like a link, websites will list your company, including an address, as a vote of confidence -- to let their visitors know they should visit your shop, hotel, restaurant or office. Your address is listed either on a page with relevant other...
If you want to search for a restaurant, for example, you'll have to go up to the main search box, type in [restaurant] and select the Local search modifier, which takes you to the current Yahoo Local layout.
Two local restaurant franchisees get lukewarm results while two other small businesses get sizzling response on the geo-social platform. Here's a roundup of this morning's top search headlines and tips from around the Web, sorted by category.
For now just keep in mind, whether the user asks, "Please, where can I find a good restaurant," "what's the best seat at basketball stadium," "best brain surgeon Milwaukie" or "used Roland D-50 keyboard," marketers can take a good guess at what...
In short, if you need a restaurant suggestion or pointers on which show to go to, forget about Yelp, and just go for Facebook Questions. You can also choose to leave it in the "everything" category. Here's an example of a question under the...
A partnership with Bravo places local restaurant recommendations within the app, and even gave it a TV ad. Facebook has implied that its upcoming F8 conference will be the place where it "turns on" automatic location tags for status updates, while...
At this point, these appear to be only in the restaurant category, this could be a great differentiator if Bing could build out these categories specific to other verticals. It's not good enough to be slightly better than Google or Yahoo to succeed...
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Next time the fridge is empty, you may think about using the browser on the door to find the closest Chinese restaurant. If you're a business owner, make sure your local profile takes full advantage of all category fields available to you in the...
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A user has no idea whether the pizza place found in results is an Italian restaurant or a walk-in/delivery place. Worse, not every Chinese restaurant serves "Dim Sum. Category-specific usage data indicate that research for a purchase occurs online...
And while I could get volumes of information on a host of topics, if I wanted to find information on a local restaurant in my home town or in a major city, I'd go hungry. If you want to target their users, look to creative ad units and their...
A good example of the potential of online video: a restaurant might show potential customers their dining room ambience and marquee menu items. Ad options include keywords, category or heading buys, and now online video.
