Yelp has monetized mobile through sponsored search and premium brand advertising in its apps (think national restaurant and hotel chains). Since looking at Facebook's moves in local search last month, much more has come to light.
For example, they included a screenshot highlighting a user searching for an Italian restaurant, it not only displays the first result as an overlay on the map, it also shows all related Italian restaurants in the area with restaurant names and...
It also includes links to maps, Google+ page and lists the number of reviews each restaurant has. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that...
Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage. Yelp has remained a leading review site for local businesses for quite some time.
Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals...
One recent study showed that 92 percent of smartphone users searched for a restaurant. Finding the right match is already complicated, and adding in the source device sheds some light on visitors and traffic patterns.
If you have ever frequented a particular coffee shop or restaurant, there are likely a few baristas or waitresses that know you by name. When you’re sick it’s very easy to tell. You may have aches and pains, a fever, sore throat .the list of...
The technology of Google Glass will make it possible to look at a restaurant, check out their rankings, view their menu, find out if there is seating, and maybe even snag a coupon code, all the while dawdling on the sidewalk out front.
As marketers, we can learn more from monitoring celebrity social channels than the latest fashion trend or hottest restaurant to dine at – each celebrity is their own brand. Remember the days when fans had to wait to hear a full album when it was...
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Self-reported data is collected when a website/company asks a user any iteration of "How did you hear...
Where's the nearest Italian restaurant? Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords. It's been about six years since long-tail keywords became a hot SEO...
Now let's say I'm a traveler visiting a city for the first time and decide to look up “best fine dining in New City” and find a blog review on a new fine dining restaurant. For example, if you run a food tour company, blogging about great...
For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming...
At the time, this seemed about as good as an idea as trying to come up with another fast food restaurant that was going to dominate America. When using AdWords or any advertising medium, you always create ads with the prospect in mind.
Ten companies have already implemented the Google sign-in, including publishers USA Today and The Guardian, restaurant guide OpenTable, Flixster, Fitbit, music sharing sites Shazam and TuneIn, discovery sites Banjo and Fancy, and Beautylish.
If you’re a pub, for example, make sure you’re under Pub/Bar and not Restaurant/Cafe. A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may...
Now, when was the last time you used Google to find a local restaurant? Social media is all the rave, and for good reason. Fortune 500 companies are showing that social can be a very effective marketing tool, particularly when it comes to brand...
For example, let’s say we have a client in the restaurant and food business that has a menu that changes daily. There are many steps in a “site migration. If you’re not familiar with the term, a site migration is a project where a new site is being...
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
Monitor s Day restaurant searches are conducted on mobile phones. That means it’s time to get your PPC campaigns in check for Valentine’s Day. We're no longer in 2012, and last year’s tips aren't going to cut it!
