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  1. New York Times to Sell About.com: Google to Blame?

    As it turns out, this sale could end up being exactly what About.com needs to rebound from its current slump, as Answer.com has a better social media and mobile strategy in place. If Answer.com gets the rest of the guides on board with linking...

  2. Bing Linked Pages Simpler than Google+ Author Markup

    How Personalized Search Could Shape Business Strategy You better hope you have good friends… and that you are not linking pages to friends after you have had a few glasses of wine. In one particular case, linking pages to them became "a thing" that...

  3. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the overall success of the organization’s lead generation programs over the top. This requires B2B SEOs to be more involved and knowledgeable in all facets of...