"What Should Lead Your Online Marketing Strategy: SEO or Content". Content marketing isn't a new strategy, it's merely a new word. Because while content is great and certainly a very important part of any SEO strategy, it isn't all or even most of...
Get Them Invested By Involving Them in Strategy Involving the outreach team in strategy development for the projects it will be pitching makes sense because its members know what will work (they do this every day after all).
The content you create must "work" toward your overall SEO strategy. For the rest of us, we need to find a way to expand our content base on-site. The second stop is OpenSiteExplorer, where I am not looking simply at the amount of total links or...
Often times, especially with ecommerce responsive redesigns, poor internal linking strategy gets passed on from the old site or beneficial internal linking and menus are removed. There are a number of considerations for content strategy when...
Fake it 'til You Make it" is No Longer a Good Strategy Focus on Strategy, Not Tactics Now that Google is incorporating many more signals and data, the safest way to have a natural footprint is to forget about the shortcuts and tactics and focus on...
As it turns out, this sale could end up being exactly what About.com needs to rebound from its current slump, as Answer.com has a better social media and mobile strategy in place. If Answer.com gets the rest of the guides on board with linking...
How Personalized Search Could Shape Business Strategy You better hope you have good friends… and that you are not linking pages to friends after you have had a few glasses of wine. In one particular case, linking pages to them became "a thing" that...
Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the overall success of the organization’s lead generation programs over the top. This requires B2B SEOs to be more involved and knowledgeable in all facets of...
Think of website optimization as the lungs of your web marketing strategy. Search Plus has magnified the importance of blending your web marketing strategy so that it will adhere to the at once social, personal, and personalized search algorithm.
But with better planning – and perhaps even a little reverse engineering – we get past the selfishness and into the strategy that actually produces links. By putting out content that focuses on needs of the rest of the online community, however...
Have You Changed Your Link Building Strategy? Plus, Google penalized JCPenney, Forbes, and Overstock.com for "shady" linking practices. Unless you consider it a spammy link, and then more power to you to join the rest of them.
While there absolutely are differences between what tactics a WebMD or Trulia will undergo, compared to a Amazon or Zappos, the ultimate strategy of ranking individual listings or products is inherently similar.
But when you try to dictate how they do it, the request reads for the SEO strategy that it is. And that’s really just comedy for the rest of us anyway, so bully for you. Show people how linking to you can serve their purposes, and you may have a...
It is much better to tie your outgoing link strategy to the rest of your link building campaign (as, if you're doing SEO, you're also doing link building). It also pays to have a strategy for selecting outgoing link targets.
Instead of just saying the problem is Google, or only non-branded terms, or conversions but not traffic, you now can mold your strategy at a finite level instead of making broad, time consuming, mass changes to the site.
Myth: A good blogger outreach strategy is to find the most important blogs in the client's market, get them to cover the story, and the rest will follow. Truth: A better strategy is to target one or two top blogs but devote the majority of your...
Here's an outline of a four-step strategy for Wikipedia linkage mastery. It's about offering real value to the community, and, in return, you might, just might, get the privilege of linking out to your own site from a relatively important page.
While in the past you could use a recipe approach to websites recent changes in Google and the addition of social media as an indicator in site authority (and who knows what's next) means the cookbook approach will no longer be your most effective...
When developing a content-building strategy, you have to look past the home page and the blog and consider other areas of the site you want to rank for. This leaves the rest of the site neglected. This can reinforce the need for a deep linking...
Creating social media profiles and embarking on a true social media strategy. It didn't take a math genius to understand that this strategy would eventually lead to a reduction in the total number of backlinks at some point down the line.
