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  1. FTC Tightens Online Disclosure Requirements

    In 2010, it was widely considered sufficient to place a link at the end of a blog post to a page stating the necessary disclosure position. I would suggest, though, that the rest of us should take this disclosure requirement serious - they'll...

  2. Search Marketing Integration Starts With Your Sales Team

    This can fuel blog posts, whitepapers etc. Did you run into any bloggers or thought leaders that we can engage with for guest blog posts or cross-marketing initiatives? This engagement creates an opportunity to build relevant back links from blog...

  3. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    For example, if you blog about products for children, HitTail will suggest keywords that are coming to your site that still have room to grow. HitTail originated from blog land amongst a subset of web users who, from the beginning have been...

  4. 5 Remarketing Tips to Maximize Your Holiday SEM

    If you have a blog or other content that generally is made for SEO, pixel it and target those users too. All the top-of-funnel purchase research that happens the rest of the year has a really high likelihood of coming to fruition in the next couple...

  5. SEO 101: Meet the White Hats, Gray Hats, Black Hats & Asshats

    And if you are just someone who has a shady agency with link wheels and blog rings and false directories “building links” that are easily detected with common Class C IP address blocks, or use of Google Analytics, so you can cash big checks before...

  6. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Write compelling ads, that connect tightly to keywords, make the right promises and stand out from the rest of...

  7. LinkedIn Now Lets You Endorse Skills & Expertise of Your Connections

    You can now] let them know," Linkedin product manager David Breger wrote in a blog post. LinkedIn said the new feature should reach the rest of its users "over the next few weeks. Professional social network LinkedIn has introduced a feature that...