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  1. New Google Publisher Plugin for WordPress Lets You Verify Your Site, Manage AdSense

    Simply click the appropriate area you would like your AdSense ads to appear, and the plugin will do the rest. There are some other third-party AdSense plugins that have been released previously, but most of them rely on having widgeted areas where...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    This report can start to surface problematic areas of your website that might be the "smoking gun. I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to learn how to create the report.

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Lessons for the Rest of Us Doing so will help you understand what your competitors are doing that is affecting your own performance, which in turn will enable you to identify problem areas and make adjustments that can result in material...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The immediate areas to focus on include: In other words, you need to apply the same high ethos approach to guest blogging that you do to the rest of your SEO efforts. Staying the course on solid white hat tactics and paying attention to a few...

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    Now let's break locations down into two: areas I can deliver in and areas I can't deliver in. Because you only need to identify the really important groups up front, and the rest can wait until you start to see the data – previous customers, people...

  6. Twitter Speak From @ to Z – Terms & Definitions

    There are a few different OAuth authorization styles your developer can use for your app including REST API, Search API, and Streaming API. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion...

  7. Dissecting Moz's 2013 Search Engine Ranking Factors

    Odds are that it's more accurate in some areas than in others, but that's the nature of our business. Moz CEO and founder Rand Fishkin, like the rest of us, has surely noticed that the reading comprehension skills demonstrated by a lot of netizens...