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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    A call-to-action is a standard best practice for any direct-response ad. Including the "www" in the domain name increased clickthrough rate by nearly 16 percent in our research. We found that ads that included price in their copy had a 17 percent...

  2. Bloomberg and UBS clash over Sef aggregation

    It sparked an immediate response from Rana Chammaa, head of rates and credit derivative agency trading sales at UBS. Bloomberg has built its Sef as a way of adding value to buy-side users of its terminal - it charges subscribers just $10 per trade...

  3. BBVA leads inflation and interest rate trades in Spain

    In response to an imminent change in the tax law, BBVA put together a product that preserves a limited tax exemption granted to investors for capital gains. Spain today is a perfect environment for structured products, says Alfonso de Miguel, head...

  4. Conflict of interest: banks call for unity on Eonia

    Where clients are in the money, the response is more straightforward. The reference rate can also be modified – for example, it can include a spread under or above the reference rate. For a trade governed by a regular CSA in a positive rate...

  5. Markit venture is first casualty of US swap flop

    In response, the industry cooked up three checking approaches. The rate of uptake and adoption around the credit hub is not where Markit would like it to be," says the source. Pre-trade credit checks have been a vital step in enabling the market to...

  6. Industry picks holes in BCR proposals

    The North American Chief Risk Officer Forum, a trade association, gave an even more alarmist response, stating that the IAIS approach “introduces pro-cyclical balance sheet volatility that is problematic for regulating the solvency of insurers”.

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers taking a negative action. Less Than One Hour Response Time - There Is No Hold Button in Social Media

  8. How to Solicit Feedback from Prospects and Customers

    And it got close to a 0 percent response rate. Make the response email personable. So you can generate a robust feedback response by explaining how their feedback will help you. Because our customers saw the value to us in their response, many of...

  9. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    And the response rate was high for many categories. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that number and call it on your smartphone with just...