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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used Bing's API, not bing.com. Fashion – The Search Agents"Overall impressions...

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed...

  3. SEO Diagnostics: Urgent & Preventive Care

    Readiness, recognition, and multidisciplinary response to disasters and emergencies. For example, if you notice you have a slow page load time in WMT, then that might explain why you have a high bounce rate for the same page in Google Analytics.

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    canned response. The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the way and become quite dandy at basic functions of the cool Adobe software) looks great and now visions of new traffic streams converting...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Inquiry Response Times Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic...

  6. The Quick Guide to Developing Customer Personas

    The bigger the better, as the response rate for surveys tends to be low. While you should email a survey regardless of how many customers are on your list, a healthy pool would include 2,000 to 5,000 recipients so even if there is only a 10 percent...

  7. Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

    A feedback loop consists of some response to an action that creates either more or less of the action. I can’t tell you that click-through rate (CTR) or cost per conversion or profit per click is the most important number to watch, even though...