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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Googlebot can now fetch the necessary resources like JavaScript and CSS and actually render the page (like an actual user would). As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If budget and resources allow, a comprehensive approach to creating an SEO-friendly AJAX or SAP site would involve: Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What internal IT resources does the CMS require? How are the locations pages optimized for search engine performance? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands...