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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools. By running fetch and render, you can identify resources being blocked, like...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Drive to your most relevant attribution model(s) – You may have been putting too many resources into the wrong marketing channel. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Limited time or resources have them talking at audiences as masses instead of investing in building relationships, one by one. As technology advances, the distance between a brand and its customers has grown.

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If budget and resources allow, a comprehensive approach to creating an SEO-friendly AJAX or SAP site would involve: Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and...

  6. 14 Top-Notch Resources to Help You Become a CRO Expert

    To help you know which ones are helpful and which ones aren't, we've collected a list of 14 CRO resources that are sure to help you become a conversion rate expert. You can't go wrong about checking out the resources available from Conversion Rate...

  7. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Google has created a series of resources for developers that will enable them to build websites that work for all devices. These resources are: Here's a scenario for you. You're watching television and see the most hilarious commercial about a...