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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    They have small, cross-functional teams (like Apple where teams are not larger than two pies of pizza could feed) that are able to execute on things independently end-to-end without needed to gather resources from anyone other team.

  2. What is SEM? Depends on Who You Ask

    It's no wonder that businesses and brands are confused, challenged, and frustrated when attempting to communicate effectively and make informed decisions about how to allocate resources. This made perfect sense, as marketing naturally incorporates...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    It's static and gets few resources. The competition for a devoted audience continues to increase, while the brand publisher is forced to do more with fewer and fewer resources. Much is hyped about the value and "magic" of social media marketing.

  4. How to Remove a Penalty for Unnatural Outbound Links

    Have you set up a links page on your website and allowed it to become a hoard of cluttered random links rather than a curated list of useful resources? Following Google's recent manual action against MyBlogGuest and their members, a lot of people...

  5. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Every once in a while, Twitter shares interesting case studies of how unique brands have used...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: You can also pay offshore resources peanuts to manually compile this data. Put SEO and content metrics on somebody's performance plan...