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  1. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and...

  2. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    As each content asset takes resources, be clear on those that are in highest demand to get the most bang for your buck. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Making this decision will help you consolidate SEO authority, create a streamlined experience, reduce resources, and scale updates across all device types from a central code base. This is a huge step because this is the business justification for...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Googlebot can now fetch the necessary resources like JavaScript and CSS and actually render the page (like an actual user would). The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools. By running fetch and render, you can identify resources being blocked, like...