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Resource Allocation

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  1. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    Depending on where your practice lives within an organization, allocation of resources (and therefore work effort) should be determined and refocused throughout the year. In order to effectively drive long-term value for the organization, and avoid...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. Resource Staffing Be sure to include resource time, equipment rental, shoot fee...

  3. Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

    The Google AdWords Help resource for Shared Budgets explains how the feature works if a marketer switches the option on mid-day: “If you switch to a shared budget in the middle of the day, we will start serving from the time you create it, as...

  4. Highlights from the SEW Blog: April 21-25, 2008

    This allows advertisers to balance the allocation of revenue in the manner that best fits their business. Coremetrics Announces Advanced Attribution ManagementNow you can associate the revenue with the last click, the first click, average it across...