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  1. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    For in-house SEO personnel, business development folks, agency teams and individual online marketing shops, the start of 2013 may bring the worst kind of New Year’s resolution: smaller budgets, contract renegotiations or more discussion around the...

  2. Putting Search in Focus: Trends to Watch in 2013

    New Year’s Resolution: Focus The past few years chalked up many changes in the search marketing and social media world. The mission is to create a brand that offers remarkable digital agency services and also headlines its own conference … a...

  3. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    A study by Bonnier revealed that tablet users appreciate ads that are not only relevant, but beautiful, as they display more seamlessly with the higher resolution activities enjoyed on tablets. Instead of limiting the creative experiences to the...

  4. Google Partners with Big Brands for Tablet Catalog Project

    Users can create collages of their favorite catalog products, find products that are in nearby stores, view high-resolution images and videos, and – most importantly – buy products from the catalog directly from their tablet.

  5. A Few Lessons I Learned About Online Writers Down on the Content Farm

    I wrote my own contracts for years with private clients and had already learned a few lessons the hard way: specify deliverables and payment milestones, always get each party’s physical address and real contact info, use escrow when possible, set...

  6. Search, Social Media & the Offline Purchase

    If we expect consumer trends to hold steady, then we can expect that consumer activity driven by word-of-mouth will usually culminate in an offline resolution. The social media landscape is, in 2011, the truest manifestation of online word-of-mouth...