SEO News

Reserve Price

  1. Yahoo Implements Minimum Bid Price Change

    Comparing the new minimum bids to auction house reserve prices, Yahoo said that two main factors will drive the price – quality and value. In February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10.

  2. Google Opens Up About Spectrum Auction

    While some had speculated Google only made the minimum $4.6 billion reserve price to force the C block into accepting open applications, Google said that it did bid above the reserve. The gag order on details surrounding the recent FCC spectrum...