SEO News

Reserve Price

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  1. Yahoo Implements Minimum Bid Price Change

    Comparing the new minimum bids to auction house reserve prices, Yahoo said that two main factors will drive the price – quality and value. In February, Yahoo announced that minimum bids for Sponsored Search will no longer be fixed at $.10.

  2. Google Opens Up About Spectrum Auction

    While some had speculated Google only made the minimum $4.6 billion reserve price to force the C block into accepting open applications, Google said that it did bid above the reserve. The gag order on details surrounding the recent FCC spectrum...