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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Besides researching keywords that you would enter on a search engine to find information, evaluate phrases that you would use to ask a friend for such information. Several Meetup Groups and marketing organizations in the Windy City plan to attend...