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  1. SEO Is No One-Trick Pony

    The core of the effort may begin with hosting/maintaining a blog (with good/researched/resourceful content). The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first...

  3. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. At the end of January, Facebook announced the...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    So naturally, people think of sites such as their banks or medical sites such as WebMD.com, the types of sites that we generally associate with either having high-security or very high quality and researched information.

  6. Rosalind Franklin and Photo 51 Honored in Google Doodle

    Although best known for her work on mapping DNA, Franklin also used X-ray crystallography to study the tobacco mosaic virus (TMV) and researched RNA, specifically in regards to RNA viruses. On what would have been her 93rd birthday, today's Google...

  7. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Forward-looking webmasters can prepare their sites for Penguin 2014, 2015, and beyond with well-researched, end-user focused content marketing that provides strong audience value. This prospect creates fear for many small businesses who depend on...