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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. At the end of January, Facebook announced the...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    So naturally, people think of sites such as their banks or medical sites such as WebMD.com, the types of sites that we generally associate with either having high-security or very high quality and researched information.

  3. Rosalind Franklin and Photo 51 Honored in Google Doodle

    Although best known for her work on mapping DNA, Franklin also used X-ray crystallography to study the tobacco mosaic virus (TMV) and researched RNA, specifically in regards to RNA viruses. On what would have been her 93rd birthday, today's Google...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Forward-looking webmasters can prepare their sites for Penguin 2014, 2015, and beyond with well-researched, end-user focused content marketing that provides strong audience value. This prospect creates fear for many small businesses who depend on...