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  1. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. This is also true for blogging, which has also been a critical SEO tool, not...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Attribution modeling has become a fix-all term over the last few years. This is confusing, because position-based attribution is actually the catch-all term for all of these kinds of attribution where the position in the funnel is the determining...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: With keyword search data, typically we're grabbing estimated monthly, exact match searches from the...