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  1. The Rise of the User Experience Marketer

    Mastering these tools and ideas can help marketers understand their users’ feelings about a site or product. In particular, marketers can achieve great success by learning the tools our UX friends have mastered and embrace the overlap between the...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.

  3. Google Dorking: Feds Warn Against Malicious Cyber Actors

    For example, a simple "operator:keyword" syntax, such as "filetype:xls intext:username," in the standard search box would retrieve Excel spreadsheets containing usernames. There is both good and bad that can come from a tool like Search Diggity...

  4. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. By typing in a number of key phrases into the tools, you can quickly extract...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive...