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  1. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. And, in a perfect world, there is a PPC budget that can be...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is really all about. Peep gave specific instruction and direction for marketers and CROs, backed up by...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device, with 29 percent citing it was the most important shopping tool in 2014. With mobile consumers looking to make decisions quickly and locally...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This post will cover some specific examples from a tool called www.ispionage.com and a few specific examples of how to monetize this data. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the...

  5. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And as of June 2013, the tool is free of charge (Open Site requires a paid account with Moz). And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled...