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  1. How to Decipher Your Competitors Digital Marketing Strategy

    Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. Does your competitor bid on their branded terms? Google Insights, suggested search, and other keyword research tools can only tell...

  2. PPC Bid Management 101

    On the other hand, using a bid management tool to manage your long-tail keywords can pay large dividends. Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool.

  3. PPC Keyword Sets: Words to the Wise

    There's a similar misunderstanding about automated bid management software: advertisers want to believe they can quickly and easily create set-it-and-forget-it ad campaigns. That way you can bid on keywords that match search terms your target...

  4. Highlights from the SEW Blog: March 24-28, 2008

    Citigroup Upgrades Yahoo, Predicts Microsoft Bid Increases to $34 a ShareLooks like Yahoo's recent dog & pony show convinced at least one analyst. Citigroup's Mark Mahaney upgraded Yahoo from hold to buy, based on the belief that Microsoft will...