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  1. Your Guide to Structured Snippets for SEO

    Fortunately, Google offers a free, official Structured Data Testing Tool that can give you an accurate preview of any URL as it would appear (snippets and all) in the SERPs. As a collaborative effort between Google Research and WebTables research...

  2. The Rise of the User Experience Marketer

    Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating basic sketches so you can contribute comfortably during design brainstorming sessions. The strongest marketers will be those who are...

  3. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Optimizing your paid search ad copy is arguably the most effective tool at your disposal to increase click-through rates (CTRs), raise your Quality Score, and outperform your competition. However, our research found that ads without numbers in the...

  4. Fines to rise as regulators continue to punish misconduct

    Fines are not the only tool for regulators to use against misconduct and bad behaviour. A study by the CCP Research Foundation, led by former Freshfields lawyer Roger McCormick, found that 10 major banks paid more than £160 billion in the period...

  5. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. And, in a perfect world, there is a PPC budget that can be...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. Ideally, you've hired an agency or professional to manage your...

  7. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? It is dropping a new tool to explore all of those ideas and fads it calls "Trends. When Google unveiled its Trends search engine...

  8. 14 Top-Notch Resources to Help You Become a CRO Expert

    Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is really all about. Peep gave specific instruction and direction for marketers and CROs, backed up by...