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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. So, this will also require some research and education. The "80/20" rule means that 80 percent of your traffic/sales are generated...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Like any content strategy piece, its success hinges on your ability to create creative, aligned ideas consistently over the long term. When was the last time you used a single-word search term to find what you were looking for?

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    A branded term for the domain Flowers.com owned by FTD had 72 advertisers in Q1 2014. Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24...

  4. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    Unfortunately, tempting as it may sound, there are just no SEO shortcuts that work long-term. Long-term SEO success is – and has always been – all about providing value. Our industry has truly grown up; there are more effective and sustainable ways...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    What do you want to be known for long term? Content is the short-term gain, but the relationships are where the gold is. Research According to Odden's research, there are more than 254 million blogs in publication.

  6. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Keyword Research Keyword research is still the same exercise in human behavior...

  7. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. For brands, the value in content generation is in the long term – searches over...