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  1. Writing Your Way to the Top of Search and Social Results

    Hmmm…makes sense now that newswire services such as PRNewswire recommended word count is around 400 words. This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. We started doing SEO consulting and services for Lego, Ford, IBM, Iron Mountain, Boeing, and...

  3. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Analyze keyword data using a reputable keyword research tool and see what keywords your...

  5. Baidu Building Powerful Computer Cluster

    Beijing-based Web services company Baidu is reportedly building the world's "largest and most powerful computer cluster" in order to improve image recognition in search. The cluster will have about 100 billion digitally simulated neural connections...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. However, most often you will find that the majority of content that is being produced is really focused on marketing...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. Do they demand to conduct user research before starting any design effort? Unfortunately, opportunists quick to add UX to their repertoire of services are hoping...

  8. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Promote New Products/Services So, this will also require some research and education. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. Even though this happenstance is commonplace, there is...

  9. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...