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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Due to the larger screen size, tablets are preferred over smartphones for performing research and lean back activities, such as reading and watching videos. The purchase intent of tablet users also differs from smartphone users in the fact that...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Lead nurturing: Finding people who are interested in your products/services When you've got the results, look for patterns in the responses, and pay close attention to the actual words they use, this is the purest form of keyword research you can do.

  4. So... You Think SEO Has Changed?

    Keyword Research Not much here has changed except the tactics of how you go about understanding which words are being used by your audience to search for your products, services, or content. Keyword research is still the same exercise in human...