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  1. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    We started to conduct some research and realized that for many of our client’s potential customers their budgets had been frozen due to "fiscal cliff" negotiations. It’s worth your time to conduct a bit of additional research before making knee...

  2. Putting Search in Focus: Trends to Watch in 2013

    As with most purchase decisions, a good place to start is by doing your research. You can find Richard Zwicky, Chris Winfield, Greg Bozer and members of the BlueGlass team speaking at SES 2013 events or if you want to see what happens behind the...

  3. Going to SES San Francisco to See New Products and Play Guitar Hero

    Even though I'm a PR guy who writes optimized press releases, I'm also a correspondent for Search Engine Watch, so I read press releases, too. I love market research. So, I've started to use Google News to search for press releases from companies...

  4. Search & Social Media in the Dutch Elections, Part 1: Twitter

    We've seen quite a few articles on Search Engine Watch already about the use of search and social media in the U.K.and U.S.politics (see "Elections & Social Media" box for some of the coverage). National broadcaster NOS research, however, shows the...

  5. Search Engine Strategies (SES) Adds Four New Members to Advisory Board of Leading Conference and Expo Series

    Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the...