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  1. How to Decipher Your Competitors Digital Marketing Strategy

    Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. Does your competitor bid on their branded terms? Google Insights, suggested search, and other keyword research tools can only tell...

  2. Search Marketing Toolbox - SES San Francisco

    Conversion Optimizer (CO) provides automated bid management Alex is up first because he's the biggest search marketing tool on the panel [his words, not mine! SEO Site Tool (Free Chrome Extension) overlays search data and recommendations about your...

  3. PPC Bid Management 101

    A bid management tool allows you to manage PPC campaigns across multiple search engines and provides central source for tracking and analytics. PPC BidMax: Formerly Dynamic Bid Maximizer, PPC BidMax is a bid management tool designed to help you...

  4. PPC Keyword Sets: Words to the Wise

    There's a similar misunderstanding about automated bid management software: advertisers want to believe they can quickly and easily create set-it-and-forget-it ad campaigns. That way you can bid on keywords that match search terms your target...

  5. Highlights from the SEW Blog: March 24-28, 2008

    Citigroup's Mark Mahaney upgraded Yahoo from hold to buy, based on the belief that Microsoft will increase its bid to $34 per share for the Sunnyvale search engine. Citigroup Upgrades Yahoo, Predicts Microsoft Bid Increases to $34 a ShareLooks like...