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  1. Your Job Is to Make Google Look Good

    Some ways that this could be done are discussed in this Microsoft research paper. Their search results have many links in them. They carefully sculpt and craft their search results page with the goal of providing high-quality results.

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  2. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. It's even possible to have multiple users editing them at once – something you can't do with Microsoft Office. Google Suggest is a fun and enlightening way to do keyword research.

  3. Bing Denies Censoring Search Results, Blames 'Glitch'

    Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world. Research carried out by Chinese freedom of speech blog GreatFire.org explained how when certain terms are searched for using Bing's...

  4. Microsoft Opens Online Scroogled Merchandise Store

    Once viewers do hit Scroogled.com, data collected for Microsoft by Answers Research show a 45% favorability gap in favor of Google contracting to just 5%. Interestingly, if you search for "Scroogled" you get no results in the Microsoft Store, but...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.