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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Low-hanging fruit is often a maligned term in the marketing industry, but it really is...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Since Google made the decision to encrypt the vast majority of its searches, our ability to access keyword data for research purposes has been restricted. Many have gone so far as to ask whether SEO as a profession is dead: for one interesting...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Additionally, a site's historical referring keyword data can be mined for keyword research purposes. The industry has become overly dependent on keyword referral as a data point. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at...

  5. How to Build Your First Content Marketing Strategy

    You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the most. Think about doing some market research to help get a better understanding of customer...