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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    It takes in-depth research, an understanding of what makes news and a compelling pitch to targeted journalists. In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy.

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. Most popular industry sources for content included Search Engine Land, Search Engine Watch and Marketing Land.

  3. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. Read any popular digital marketing thought leadership blog and you'd be bombarded with...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lorna Candy: Our research with the industry tells us there is a continuing need for very focused search marketing conferences – search moves so fast and is so complex that it's hard to keep up with what's happening.

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...

  6. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Make sure you research the culture of each country by employing natives from that country.