Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile revenues in 2012. The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total...
About 80 percent of the time, we follow a similar SEO process that includes keyword research, competitive analysis, site structure analysis, link analysis, recommendations, etc. We did perform keyword research/competitive analysis, etc.
He goes through some of the projects coming out of Microsoft Research, including Trajectory, which is a map integration that allows you to take a photo of the street you are on, and it then tags the locations of various businesses, such as...
Research for Financial Services: Banking, Auto Insurance, Credit Cards and Health Insurance As seen in the previous research on Travel ads, the importance of using Sitelink Extensions was clear. Research is great, but don't forget the importance of...
I don't think egobait is impossible in any vertical, however it may require in depth research/planning, more outreach and paid social media promotion depending on the niche you are working in. Most of the time the type of campaign or the type of...
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012; demonstrating 61 percent of people use online resources to research a movie. Searches on Google tell us that moviegoers are...
As far as I can tell in my research, this feature doesn’t the ability to search your repins, only original pins. This week, Pinterest unveiled a helpful little feature that allows users to search for items they’ve pinnedin the past.
To address these questions, we recently published a research report ranking the top 50 advertisers in 2012 in 15 of the largest retail sub-categories based on U.S. Retailers spent more than $2.3 billion on paid search advertising with Google...
Pull research data like the survey mentioned above from Weber Shandwick or BrandFrog to illustrate the power of having a sociable CEO and the long list of benefits it brings to the company. The one from KRC Research and Weber Shandwick that proves...
Solution: Site owners will no longer be able to 'kick the can down the road' forcing user-centric research, production and implementation of best practice SEO (which becomes better practice usability and engagement.
Names.co.uk conducted research and found that companies such as BMW, McDonald's and Primark have forgotten to register their famous "street" names, leaving the abbreviations open to cybersquatters and other businesses keen to associate themselves...
If you're looking to increase your conversion rate, here's a roundup of a few popular countries online payment methods (according to Forrester Research): You may be doing everything correct in multilingual search – from translating your content...
That said, Link Research Tools has taken a deep dive into a couple of the Penguin 2.0 casualties mentioned on those lists: HOME24.DE and cheapoair.com. Both saw massive search visibility drops (though it's not clear whether they have taken an...
Perform additional keyword research to identify other related search terms including variations and longer-tail terms. Are our efforts helping us reach our organic search goals? If SEO is about understanding highly converting unbranded keywords...
The value of social lies in building awareness, not selling, Monetate confirmed in its research. Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest...
There are a lot of tools and tips available you integrate UX steps into your SEO tactics without hiring a full team – although, I highly recommend it; not only will they supplement your work, but you could increase sales by 50 percent, which means...
The new tool allows you to find new keywords related to a keyword or keyword list, URL, or category, which can be very helpful for those trying to do keyword research or expand their targeting keywords.
Other reports support this finding, including this one from independent research publication, Marketing Charts, which highlights low conversion rates on phones when compared to tablets and desktops during the holiday shopping season.
Think About Research Cycles Think about research cycles for your typical customers and decide how the multipliers should overlap. It's very likely that over the next couple of years we'll see new targeting mechanisms added that will arrive as...
