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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in travel expenses to present that research. You use Yelp Trends like any other search engine, except you can...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    It takes in-depth research, an understanding of what makes news and a compelling pitch to targeted journalists. So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more opportunities.

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. The search marketing community is one that can be defined by the topics we write about and share with our...

  6. Influential Twitter Accounts Indexed More in Google [Research]

    Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. The research looks at 963 Twitter accounts. But even Tweets from influentials were not indexed particularly fast, the research revealed.

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    So, this will also require some research and education. Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions.

  8. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  9. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and Bookmarks.yahoo.com in April and May. People Search: As a user, you want one place to find everything you need.