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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. I’m writing this post to share some of the lessons and mistakes I learned from owning a...

  2. Do Weak Links Reveal Powerful Opportunities?

    That might be a little far-fetched without further research, but at the very minimum, Topical Trust Flow provides link builders and marketers with: Since then, that weak link has grown to be not only an accepted but a vital part of search marketing.

  3. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  4. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would...

  5. The Evolution of SERPs and User Behaviors

    Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.

  6. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase.

  7. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.

  8. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent...

  9. Former Google Employees Launch Adult Entertainment Search Engine

    According to research, the search term "porn" has had a rate of interest that has not dipped below 80 percent since 2010. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find pornography on...

  10. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014. The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their...

  11. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google says structured snippets are the result of a collaboration between Google...