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  1. 10 Shocking Facts About Content Marketing Today

    Virtual conferences, videos, and research reports are among some of the most popular ones, and they may be worth incorporating into your own strategy. The social networking site has evolved into a powerful sales and marketing tool that continues to...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. This post will cover some specific examples from a tool called www.ispionage.com and a few specific examples of how to...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Back in 2008, Moz announced it had created a tool called Linkscape, a tool that could pull backlink reports. While it was great that Moz offered such a tool, many complained about the monthly updates to the index, the limited amount of domains...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    A good tool to help you answer some of the questions posed is SpyFu. Excel is the recommended tool of choice to help facilitate this. For the report to yield the best results, it’s critical to find the right “competitors” to research.

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. On the heels of Aberdeen's 2012 report, Trip Kucera...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Of course, there is a lot more to BWT than just the eight features listed above, including the keyword research tool, geo targeting, disavow tool (they were the first to offer this), and crawl control.

  7. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Annotations, unique to YouTube, are an absolutely fantastic tool for driving viewers to more content, attracting new subscribers or encouraging viewers to take any desired actions. In fact, YouTube’s research has shown that subscribers tend to...