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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. For enterprise companies, the most effective ones typically involve a great...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Review your placement reports.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. For the report to yield the best results, it’s critical to find the right “competitors” to research.

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model. Adapting to the epic change and shift in our market requires adapting to, and focusing on, a...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    There are other tools that have appeared on the market focusing on analyzing data from Pinterest. New Pinterest Research Shows Which Images Get the Most Engagement If you create similar reports for Facebook, Twitter, and other social profiles, you...