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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Here's a snapshot of the Top 25 Web-only retailers and their scoring positions, according to The Search Agency's research: Few of the sites examined used responsive design, said The Search Agency, which followed the trend found in previous mobile...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword Research We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Here is a good post that lists and reviews competitive analysis and keyword research tools.

  3. gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data

    The social keyword research reports on Twitter keyword metrics such as: SEO software company gShift announced a new way for content marketers to mine valuable data from the conversations a brand’s audience is having on Twitter; its social keyword...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Review your placement reports. Our Audience Was Clearly Defined For a recent GDN campaign we wanted to target parents, specifically moms...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. Focus on accurate rank in 2014 – this means having a robust methodology in place that takes...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  7. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    The diagnostic tools category is comprised of 7 subcategories: keyword research, link explorer, fetch as Bingbot, markup validator, SEO analyzer, verify Bingbot, and site move. Of course, there is a lot more to BWT than just the eight features...

  8. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    In fact, YouTube’s research has shown that subscribers tend to watch twice as much video as non-subscribers. Based on what the reports reveal, you may want to act on optimizing your channel design, content, or thumbnails, to best speak to your...