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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Forty percent of marketers say they want to reinvent themselves...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. In September 2013 marketers witnessed the single biggest change to happen in this industry...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. Since everything in the industry moves so fast, we feel the best way people...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Additionally, a site's historical referring keyword data can be mined for keyword research purposes. The industry has become overly dependent on keyword referral as a data point. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at...