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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? Search results beware and be aware, customer service is part two of the social media revolution. We do a Google search before buying from a brand — what do people really...

  2. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. Consumers utilize multiple devices to research the products and services that...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This requires an expansion beyond promotion to provide answers to basic questions to those in the research phase of their purchase journey, accompanied by information that differentiates the brand, complemented by incentive to buy.

  4. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Nonetheless, these brands have a budget – averaging 6.2 million per month – and growing, according to the research. Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using...