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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Sales and Service Secrets to Avoid Negative Search Results All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. New research by OMI, in partnership with ClickZ and Kelly...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Businesses that understand this will win," writes Jason Spero, head of global mobile sales and strategy at Google. Juxtaposing that data with its own research from more than 30 internal studies, Google says 88 percent of clicks on mobile search ads...

  4. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. We also don't have any sales via phone calls that we can report against (yet this we site...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Google Removes Related Searches – Blind Five Year OldUseful keyword research...